Promotional Lanyards

Custom lanyards are one of the most popular gifts that are given away by companies to increase their company’s visibility and everybody loves to receive a promotional gift. A custom lanyard also serves as a great item to giveaway at a tradeshow. People use lanyards in conferences, tradeshows, and offices or any event where a person needs to wear a name tag or a badge. If a person didn’t have a lanyard he/she would have to keep the name tag or badge inside their pocket or pin it on their shirt.

When a company offers promotional lanyards at an event, conference, or function, they make it easier for an attendee to wear their badge or name tag around their neck. In addition, the company logo or information is printed on the lanyard which helps to enhance their corporate identity. A lanyard can be customized with symbols, logos, slogans, phrases and messages. Custom lanyards are inexpensive and are perfect for use in marketing campaigns.

Custom lanyards can be used for displaying or securing an object without the need to carry it in a person’s pocket or in their hands. Promotional lanyards can be used to carry numerous objects including cameras, MP3 players, ID cards, work badges, keys, flashlights, water bottles, pens, and cell phones.

A clip secures objects that are attached to a lanyard. This increases the security level while reducing the possibility of losing a valuable item.

The advantage of custom lanyards include:

  1. Custom lanyards provide a convenient way to display identification.
  2. It is better than a clip on a badge because it is more comfortable to wear around the neck rather than pinning on a shirt.
  3. The chances of misplacing a lanyard are greatly reduced.
  4. Custom lanyards can be used by organizations and companies for the promotion of the company’s name and logo.
  5. A lanyard is a perfect item to be given as a small token of appreciation to your loyal customers.
  6. People will usually use a lanyard because they are attractive.
  7. A lanyard is useful to raise funds because it can have a slogan printed on it that is for a charitable purpose.
  8. A lanyard can be used as a marketing tool and a method of identification.


Lanyards have so many benefits that more companies today use personalized lanyards to promote their brand and company. Customized lanyards are made from chain, leather, polyester, nylon, cotton, and cloth. Lanyards are also available that are adjustable, reflective, and retractable. There are many choices of colors and print options available and there is also a wide assortment of options to choose from in order to meet your budget requirements.

Although lanyards are a small branded item, they are quite popular as a result of being so useful. You should try to find a company that offers high quality promotional lanyards. When you are investing in any type of promotional product you should always remember that it is representing your company and your brand and the person who receives the gift wants something that is high quality.