Branding 101: What Makes a Brand Powerful
Aug 20
A powerful brand is more than just a great logo and a mission statement (although those certainly lay the groundwork for any brand). We live in a time where competition rises on every corner, and t...
Continue ReadingSustainability & Environmental Responsibility: Why it Matters
Jul 7
As the reality of our planet's changing climate is becoming more and more apparent, being committed to sustainability has become a business imperative in the eyes of consumers. According to a Niels...
Continue ReadingThe Power of Perceived Value
May 9
In marketing terminology, perceived value is what consumers think a product is worth to them. Outside factors like personal memories or associations, celebrity endorsements, resemblance to a higher...
Continue ReadingImprint Everything: A Guide to Printing Methods
Mar 10
Once you've found the perfect promotional product for your business or organization, the next step is to emblazon it with your logo or message. Depending on the item, there may be multiple decorati...
Continue ReadingYour Product Decorating Questions Answered
Dec 4, 2025
You encounter promo products every single day. You hold them, wear them, and maybe even smell them. But, did you know every one of these products goes through an extensive design process, whether t...
Continue ReadingWhy You Should Consider A New Hire Welcoming Kit
Sep 28, 2025
Did you know that according to Gallup, only 12% of employees feel they have experienced a good onboarding experience? Onboarding is more than just filling out the mandatory HR paperwork and some tr...
Continue ReadingThe Best Apps For Organization
Apr 29, 2025
For many of us, keeping organized and productive seems to be the goal that haunts us throughout the year - especially in an increasingly digital age where social media, a million calendar reminders...
Continue ReadingGraphic Design Terms Everyone Should Know
Apr 14, 2025
It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save yo...
Continue ReadingLanyards: Everything You Need to Know
Mar 17, 2025
When it's time to choose the perfect lanyard for your company or organization, you may not be aware of all the things to consider when purchasing your new supplies. Lanyards come in many different ...
Continue ReadingHow Promo Products Can Tell Your Brand's Story
Mar 3, 2025
Stories are powerful. From sharing stories around the campfire to writing fictional novels, storytelling has connected people together for thousands of years. But, have you ever considered storyte...
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